Catherine is an accomplished business development leader with 25+years of experience, specializing in transforming innovative ideas into successful products. For 10+years as General Manager at Tradelink eCommerce, she successfully re-engineered her team from 7 members focused on China logistics industry to a dynamic team of 22 dedicated to the HK financial services industry. Under her leadership, Tradelink IDM team experienced remarkable revenue growth, increasing from HK$8M in the first year to HK$26M by the third year, while achieving compliance with regulatory standards and effectively integrating product development with business development. Her strategic vision and commitment to excellence have consistently resulted in tailored solutions that meet the evolving needs of clients in the banking and finance sectors.

As Head of Business Development at GS1 HK, Catherine started with a team of just 3 people and expanded it to 9, while increasing the number of revenue lines from 6 to 9. She has established a new team and developed innovative product lines that have generated substantial revenue. Catherine oversees multiple revenue streams and expands B2B service offerings, consistently delivering customized solutions that address the dynamic needs of major clients in banking, finance & retail. Her strategic insights and dedication to excellence position her as a leader in driving organizational success.